Frank Sosta followed in his father’s footsteps. (His father was a barber in New York for 63 years.)
Now, Michael Sosta is doing the same.
Frank has owned Royal Cut Barber Shop since the late 1980s. For most of those years, he did it solo. In May 2014, Michael joined him on a part-time basis.
Michael has been working full-time at Piper for nearly eight years. (He’s a senior aircraft assembler.) After his daytime shift ends, he heads to Royal Cut to take over for his father. The barber shop closes at 7 p.m.
In this week’s issue, I wrote about how Frank made his way from New York to Vero Beach. The story shows the power of word-of-mouth advertising.
In one of last month’s issues, I urged the owners of small businesses to attend networking events. That’s how I met Frank. He attended a recent networking event at Velde Ford. His wife, Sandy, the Internet sales coordinator at Velde, was the go-to person for the event.
Afterward, I headed to Royal Cut Barber Shop to check out Frank’s business. It’s located on U.S. 1, in the plaza just south of the entrance to McKee Botanical Garden.
The biggest surprise? It’s the only barber shop I’ve ever heard of that sells lottery tickets.
